{"id":12590,"date":"2019-04-09T14:05:47","date_gmt":"2019-04-09T13:05:47","guid":{"rendered":"https:\/\/blogsterapp.com\/es\/?p=12590"},"modified":"2019-04-09T14:05:47","modified_gmt":"2019-04-09T13:05:47","slug":"nace-beambassador-solucion-de-employee-branding","status":"publish","type":"post","link":"https:\/\/blogsterapp.com\/es\/nace-beambassador-solucion-de-employee-branding\/","title":{"rendered":"Nace BeAmbassador, la nueva soluci\u00f3n de employee branding en Espa\u00f1a"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-12592 aligncenter\" src=\"https:\/\/blogsterapp.com\/wp-content\/uploads\/2019\/04\/00-MOBILE-LAPTOP-1024x683.png\" alt=\"beambassador-solucion-de-employee-branding\" width=\"798\" height=\"532\" srcset=\"https:\/\/blogsterapp.com\/wp-content\/uploads\/2019\/04\/00-MOBILE-LAPTOP-1024x683.png 1024w, https:\/\/blogsterapp.com\/wp-content\/uploads\/2019\/04\/00-MOBILE-LAPTOP-300x200.png 300w, https:\/\/blogsterapp.com\/wp-content\/uploads\/2019\/04\/00-MOBILE-LAPTOP-768x512.png 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/p>\n<p><b>BeAmbassador es una plataforma pionera en nuestro pa\u00eds que permite convertir a los empleados, colaboradores y fans en embajadores de marca para potenciar las estrategias de marketing, ventas y recursos humanos en redes sociales.<\/b><\/p>\n<p><b>Madrid, 9 <\/b><b>de abril de 2019.- <\/b><span style=\"font-weight: 400;\">Lograr un mayor impacto y alcance de una marca en las redes sociales con la colaboraci\u00f3n de los empleados o fans. Esto es, en pocas palabras, el <\/span><a href=\"https:\/\/employeebranding.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">employee branding<\/span><\/a><span style=\"font-weight: 400;\">, una nueva estrategia corporativa que ha llegado para quedarse. Para implementar esta estrategia surge <\/span><a href=\"https:\/\/be-ambassador.com\/es\/inicio\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>BeAmbassador<\/b><\/a><span style=\"font-weight: 400;\">, un aplicaci\u00f3n SaaS que permite a las marcas involucrar al equipo humano en sus planes de comunicaci\u00f3n en redes sociales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Transformando a los trabajadores en portavoces principales de la marca, los seguidores de estos terminan siendo la nueva comunidad a la que la marca puede llegar, logr\u00e1ndose mejorar el alcance del contenido corporativo, aumentar la confianza del p\u00fablico en la marca y aumentar las ventas a trav\u00e9s del <\/span><i><span style=\"font-weight: 400;\">social selling<\/span><\/i><span style=\"font-weight: 400;\">. Pero no solo las marcas obtienen beneficios con BeAmbassador: los empleados que participen en el programa de embajadores de marca pueden potenciar su marca personal, obtener un perfil m\u00e1s competitivo y, adem\u00e1s, formar parte del sistema de recompensas de la empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las diferentes aplicaciones que ofrece BeAmbassador est\u00e1 <\/span><b>Employee Advocacy<\/b><span style=\"font-weight: 400;\">, para potenciar la imagen de la marca a trav\u00e9s de las redes sociales; <\/span><b>Social Selling,<\/b><span style=\"font-weight: 400;\"> para aumentar la generaci\u00f3n de leads y ventas involucrando al equipo comercial y <\/span><b>Employer Branding<\/b><span style=\"font-weight: 400;\"> o marca empleadora, para retener y atraer talento a la empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre muchas otras funcionalidades, BeAmbassador permite segmentar la red de embajadores, sugerir contenidos a trav\u00e9s de un repositorio, personalizar un sistema de gamificaci\u00f3n y medir el impacto mediante estad\u00edsticas sociales y de contenido. Est\u00e1 disponible en versi\u00f3n escritorio y mobile para iOS y Android. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">BeAmbassador surge de la alianza entre Reale y BlogsterApp. La soluci\u00f3n da respuesta a un proyecto de transformaci\u00f3n digital de Reale para vincular a todas sus agencias en Espa\u00f1a. Su reto, que sean relevantes en el mundo Online. BlogsterApp por otra parte, aporta su tecnolog\u00eda y know-how en el desarrollo de soluciones para la difusi\u00f3n de contenidos en redes sociales. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">Trabajar con BeAmbassador nos ha permitido tener una herramienta con las funcionalidades necesarias para cumplir con los objetivos de facilitar la difusi\u00f3n de contenido corporativo entre las agencias oficiales de Reale Seguros en Espa\u00f1a\u201d, explica Ignacio Rodrigo, responsable de contenidos y canales sociales en Reale Seguros.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de Reale Seguros, BeAmbassador est\u00e1 siendo usado ya por empresas como, Laboral Kutxa, Prosegur Alarma (en fase de implantaci\u00f3n) o EUDE son algunos de los clientes de BeAmbassador. <\/span><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>BeAmbassador es una plataforma pionera en nuestro pa\u00eds que permite convertir a los empleados, colaboradores y fans en embajadores de marca para potenciar las estrategias de marketing, ventas y recursos humanos en redes sociales. Madrid, 9 de abril de 2019.- Lograr un mayor impacto y alcance de una marca en las redes sociales con la [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":12592,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nace BeAmbassador, la nueva soluci\u00f3n de employee branding en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Llega BeAmbassador, la soluci\u00f3n de employee branding espa\u00f1ola que te permite convertir a tus empleados en los mejores embajadores de marca en redes sociales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogsterapp.com\/es\/nace-beambassador-solucion-de-employee-branding\/\" \/>\n<meta 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