Why is BlogsterApp the main ally of Employee Branding?
Employee branding is a rising strategy among big companies because of employee consolidation as the most valued voice by the public. It is crucial that employees participate in the social media strategy and promote the reach of corporate content in social networks. The goal: to make employees the brand ambassadors. To reach the success of employee branding strategy in social networks, the company must invest in training and in the use of Content Marketing Automation tools. That is why we have created BlogsterApp Ambassador adapting to the specific needs of each company.
Admin
- Issuing and managing invitations to brand ambassadors
- Segmentation and personalization of the profiles of ambassadors
- Tagging / Categorizing / Segmenting the blog content
- Content repository powered by the brand and the ambassadors
- Automatic planning engine from blogs / corporate websites
- Planning promotional campaigns
- Calendar view of the outbox
- Management of the gamification system
- Analytics of the efficiency of ambassadors, social networks, content, audience, leads and sales.
- Real-time reports by diffuser and ambassador
- Tracking of sales generated by ambassadors
- Multi-channel notification system with the ambassador
Brand Ambassador
- Access to a dashboard with credentials (upon invitation from the administrator)
- Management of linked social profiles
- Repository to access content suggested by the brand and other ambassadors for its voluntary sharing
- Ability to read, edit and schedule the contents of the repository
- Content Curation to the repository (pending approval by the administrator) with the Google Chrome extension
- Outbox with planned content to profiles
- Diffsuion statistics
- Bidirectional channel of communication between the ambassador and the brand
- Gamification and leaderboard. Score of the ambassador
- Mobile App for Ambassadors
Features of BlogsterApp Ambassador
Brand ambassadors network
Create a brand ambassadors network through an issuing and managing invitations system. You can segment ambassadors by category
Content Repository
Administrators can nurture the repository with content that ambassadors can voluntarily share
Automatic Planning
The automatic planning engine allows the brand to schedule content on behalf of ambassadors prior authorization
Analytics to measure success
Analytics allow the administrator to monitor the ambassadors activity on real time and to analyze the impact of their publications
Gamification System
The gamification system offers a ranking of ambassadors, so the brand can reward the most active ambassadors
Extras for the Ambassador
We make life easier to brand ambassadors with extras like the Mobile App, a responsive portal and a Google Chrome extension
Do you want more information?
In compliance with what is provided in article 5 of Organic Law 15/1999, of December 13, on Personal Data Protection, blogsterapp.com, informs you that the personal data you provide us by filling out the form registered on this page will be collected in files whose responsibility is BlogsterApp, SL in order to respond to the request you send us through this form. You may exercise your right of access, rectification, cancellation and opposition to the processing of your personal data, under the terms and conditions set forth in the LOPD by going to administracion@blogsterapp.com.
The fact that you do not enter the personal data that appear in the subscription form (mail) as mandatory may have the consequence that blogsterapp.com can not attend your request. It also recognizes that the information and personal data collected are accurate and truthful. For this reason we ask you to immediately communicate any modification of your personal data so that the information contained in our files is always up to date and contains no mistakes.
Benefits for the brand
Improve the reach of corporate content
Increase the reach of corporate content of the brand through the social networks of the employees, who become in ambassadors
Increase trust in the brand
The Edelman Trust Barometer 2017 notes that the voice of employees enjoys the highest credibility and confidence for the public
Increase sales - Social Selling
It allows big commercial teams to automate the daily presence in social networks so that the commercial is always on the radar of potential customers
Benefits for the ambassador
Personal Branding
Ambassadors will not have to invest in building their personal branding, the company will do it for them. This will make them more attractive to the market
More competitive professional profile
Empowering the social profiles of ambassadors means increasing differentiation and competitiveness in a highly competitive context
Multiply the opportunities
It allows to promote a double movement where the commercial grows professionally at the same time that actively promotes the growth of the brand
Partners
BlogsterApp is part of Microsoft’s BizSpark program, helping us as startup to deploy the application to the Windows Azure cloud computing infraestructure
